Recruiting and retaining a workforce of excellence is the challenge of every company out there. It’s a critical challenge because of the direct impact your human resources have on your ROI. Without a team committed to your company’s success, your ROI will suffer.
So what does it take? Well, Grandma’s recruiting practices won’t work anymore. It’s time to think outside of the box. Here’s an example.
A commercial cleaning company were in a crowded and competitive marketplace. They realized they needed to differentiate themselves from the competition. First step? They focused their marketing budget on employee recruitment and retention.
Yep, you read that correctly. They took their marketing budget and instead of using it to find new clients and finesse relationships with current clients, they turned things upside down and used the marketing budget for HR: identifying, attracting, hiring, and rewarding the best employees.
The company owner believes that retention starts at recruitment. When a potential employee responds to an ad, the owner keeps them engaged in the process through a series of six touchpoints before they attend a group interview. At the weekly group interview, the owner looks for recruits that share the company’s core values of sincerity, treating others right, finishing what is started, perseverance, and continuous improvement. The group interview is followed by a one-on-one interview.
If the owner finds someone who is a good fit, she hires them, even if she doesn’t have a current opening, realizing that an employee whose core values match the company’s is more likely to stay.
To help retain employees, HR Resolutions helped the company develop its Rock Star Program, a key element of the company’s training, development, and retention program. Employees advance through six Rock Star levels by completing company-provided training, maintaining attendance, and demonstrating company values.
Has this company’s commitment to and investment in strong HR practices paid off? Absolutely. In an HR Resolutions employee survey, results showed the client experienced:
- Less than half the turnover rate of competitors
- High rates of perfect attendance
- A perfect Net Promoter Score (NPS), meaning employees would gladly recommend the company as a place to work
When you focus on recruiting and retaining an amazing workforce, you will reap:
- Improved customer service
- Lower absenteeism
- Reduced worker’s compensation claims
- Decreased turnover
Are you ready for a new HR direction? HR Resolutions is always excited to partner with organizations looking for creative strategies to recruit and retain employees. Our recruiting services range from guiding your candidates through an assessment process to managing the entire recruitment process from start to finish, keeping you engaged as much or as little as you’d like. Let’s get started.