A commercial cleaning company knew they needed to differentiate themselves in a crowded marketplace. Instead of focusing the marketing budget on customer development and client recruitment, this owner committed to focusing a majority of the marketing budget on employee recruitment and retention.
The company owner believes that retention starts at recruitment. When a potential employee responds to an ad, the owner keeps them engaged in the process through a series of six touchpoints before they attend a group interview. At the weekly group interview, the owner looks for recruits that share the company’s core values of sincerity, treating others right, finishing what is started, perseverance, and continuous improvement. The group interview is followed by a one-on-one interview. If the owner finds someone who is a good fit, she hires them, even if she doesn’t have a current opening, realizing that an employee whose core values match the company’s is more likely to stay.
To help retain employees, HR Resolutions helped the company develop its Rock Star Program, a key element of the company’s training, development, and retention program. Employees advance through six Rock Star levels by completing company-provided training, maintaining attendance, and demonstrating company values.
Has this company’s commitment to and investment in strong HR practices paid off? Absolutely. In an HR Resolutions employee survey, results showed:
- Less than half the turnover rate of competitors
- High rates of perfect attendance
- A perfect Net Promoter Score (NPS), meaning employees would gladly recommend the company as a place to work
How can your ROI be impacted by great HR? How about:
- Improved customer service
- Lower absenteeism
- Reduced worker’s compensation claims
- Decreased turnover
HR Resolutions is always excited to partner with organizations looking for creative strategies to recruit and retain employees. Email us today and let’s get started.